Relevant

When someone says "investment", I bet the first thing that pops into your head is stock market or mutual fund, not family history and memories. Well, I want to briefly explain the investment that we may not always think about, the one that never loses value.

There are moments in our lives that cannot be recreated or relived, no matter how hard we try. Just think about what you are doing right now, and now that moment is gone, never to reoccur. Now, think of that moment on a larger scale, how about your senior prom? The dress you hand picked out of hundreds of dresses at the store, the flutter you had when you knew it was the dress. You probably can't tell me now which songs you slow danced to, and you maybe can't tell me where you went to dinner, but I bet you still have the photo, and looking at it brings back those memories, all of the emotions, the flutter.

Now fast forward. Today is your wedding day, you've planned everything…the flowers, the cake, the food, the dress and it is finally coming together. Most likely, in a year from now you won't remember exactly how the food tasted, or even exactly how your dad looked at you when he saw you in your wedding gown for the first time, but looking through your professionally designed wedding album will bring that all back, every time you look through it.

Unfortunately, we can't remember everything… so we depend on photographs to help us relive the past, and to share with friends and family. Professional wedding photographs that capture the emotions and the details tell a story that we just can't tell from memory alone.

In the past couple of years with the flooding here in Washington state, I have heard several interviews with people who lost everything. Generally when people were asked about what was destroyed in the flood; they immediately talk about the photos, their wedding photographs, baby pictures, and family portraits. It speaks volumes to the sentimental investment of a photograph, the capturing of a single moment in time that will never occur again.

Remember, for those once in a lifetime moments, make the investment in professional photography. No matter what the economy does, the investment in your memories will never depreciate.